Certainly, the dollar amount of the booth fee is higher than local club shows. But don't fall into that trap!  If you compare our cost per attendee to those shows, then our booth fee is 10x cheaper. How? Simply divide our $1,000 booth fee by 20,000 (the low end of our attendee estimate) to obtain a fair way to make comparisons between shows. How does our 5 cents an attendee compare to other shows in your show circuit?  A typical local show may charge a $400 booth fee and attract perhaps 800 customers. That’s 50 cents per attendee, which is 10x higher than our rate. Look at it another way: you’d have to devote 25 weekends to such shows, and pay 10x more in booth fees (25 weekends x $400 = $10,000) to get the same number of customers that you’ll have at the 5-day Milwaukee Show. If you value your time and have a desirable product offering, then you cannot afford to skip this show.