VENDOR INFO

Our $150,000 ad campaign (and increasing) will first entice vendors at the Denver and Tucson shows to join the Milwaukee Show. Then four weeks before the event we’ll target 15 million customers in south Wisconsin and the Chicago metro area with billboards, bus shelter posters and social media. If you are curious as to how and where we are spending the money, here is the MAP showing the location, cost, and weekly views of our ad campaign as we create it. This is the most heavily advertised gem show in the Western Hemisphere, and exceeds all other US gems shows combined. All show promoters should be as transparent with how they spend your booth fees.

PLEASE NOTE: Vendors are also required to stay at one of our four hotels (see the HOTELS tab) where we’ve negotiated low show rates. We receive no commission on your stay. Rather, our contract with the city-owned Baird Center requires us to prove that we attracted 850 hotel room-nights to the area in 2025. Our compliance with this requirement allows us to offer such low booth fees. (They’d be much higher otherwise) But we must provide the hotel “Pick Up Reports” after the show which is proof of our performance.