PARKING
🚗 Official Milwaukee Show Parking & Arrival Guide
Thank you for planning your visit to the Milwaukee Mineral, Fossil, Gem & Jewelry Show! We want your experience to be convenient and stress-free from the moment you arrive.
Please PRINT this guide or save a screenshot to your mobile device for quick reference.
⚠️ IMPORTANT: Day-Of Reservations Only All daily rate parking reservations are made on the day of use. NO advance reservations are available.
🚘 Structure Lots (Standard Vehicles)
Note: These garages have a strict height limitation of 7’. Trucks, vans, SUVs, and trailers will NOT fit. To claim your 15% discount, you MUST scan the official QR Code [Insert QR Code Image Here] when booking.
[Baird Center Garage] - 15% Off Daily Rate (Sells out early)
Walk Time: 0 mins (On-Site)
[Get Directions] | [Scan QR Code to Reserve]
[Hyatt Hotel Garage (330 W. Wells)] - 15% Off Daily Rate
Walk Time: 2 mins (Across the street)
[Get Directions] | [Scan QR Code to Reserve]
🚐 Surface Lots (Oversized Vehicles & Trailers)
Outdoor lots perfectly suited for larger vehicles and trailers. To claim your 20% discount, scan the QR code on the physical signs posted at the lot.
Booking Steps:
Click "Buy Parking" > Enter license plate & cell phone > Select parking time > Enter promo code GEMS26 > Checkout.
📍[3rd & Wells Surface Lot] - 20% Off (Use Code: GEMS26)
👣 Walk Time: ~3 mins
[Get Directions] | [Reserve Your Spot Now]
📍[CW Lot (822 N. MLK Dr.)] - 20% Off (Use Code: GEMS26)
👣 Walk Time: ~8 mins
[Get Directions] | [Reserve Your Spot Now]
⏱️ Parking FAQ (Good to Know)
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Time Limits: For Surface Lots, your session length is noted on your reservation. For Structure Lots, you must renew your pass by the "OUT BY" time on your receipt to avoid extra charges.
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Dashboard Tickets: Not required. All reservations are managed digitally via your license plate and monitored by security cameras.
🏙️ Additional City-Managed Lots
If our primary lots are full, there are several other city-managed lots in the area. (Daily Rates: $20-$35 | Hourly: $7-$16) .
📍[302 N. Wells St.]
👣 ~4 min walk | [Get Directions]
📍[332 W. State St.]
👣 ~5 min walk | [Get Directions]
📍[606 W. State St.]
👣 ~6 min walk | [Get Directions]
📍[MSO Lot (744 N. MLK Dr.)]
👣 ~6 min walk | [Get Directions]
📍[555 N. Plankinton Ave.]
👣 ~7 min walk | [Get Directions]
📍[1030 N. 6th St.]
👣 ~9 min walk | [Get Directions]
(For a full visual guide, view the [Interstate Parking Milwaukee Map])
🅿️ Independently Managed Lots
📍[MacArthur Square (841 N James Lovell St)]
👣 Walk Time: ~8 mins (Listed as 1 mile driving distance)
Rates: $5/first 30 mins | $7/1 hr | $11/2 hrs | Up to $16/24 hrs
[Get Directions] | [View Lot Details]
Venue Navigation & Large Purchases
Finding The Show
Follow the signage surrounding the Baird Center to the Main Kilbourn Entrance (corner of W. Kilbourn Ave. & N. Vel R. Phillips Ave.). Once inside, proceed up the escalators and follow the signs directly to Exhibition Hall E.
Large Item Pick-Up
If you purchase large, heavy, or bulky items, please stop by the Show Office located at the front entrance. Our staff will assist you in accessing the loading dock ramp so you can safely pull your vehicle up for easy loading. (Note: Long-term parking is strictly prohibited in the loading dock area).
We appreciate your patronage and hope you enjoy discovering incredible treasures! — The Milwaukee Show Staff